Today the usage of the various social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat etc is not simply limited to fulfill entertainment purposes. But the use of these platforms today has resulted in something much more economically and socially significant.
To connect with your audience for various purposes like to build your brand, or increase sales, or drive website traffic when you use the social media platforms it is known as Social media marketing. Social media marketing is inclusive of analyzing your results, and handling different social media advertisements by publishing great contents across all social media platforms, which would in turn help to grab attention, engage and increase your followers.