Search Engine Optimization, commonly referred to as SEO, is the act of improving content and web pages in order to rank higher on search engine results pages. Search engines have algorithms that determine which web pages hold the most relevant results, and those pages are ranked highest among the search results.
We Are Usually Asked About
Do My Business Need a Website?
Yes! Word of mouth can be great, but a majority of consumers find and research companies online before making any purchases. An online presence gives your company credibility and boosts brand awareness. Plus, websites are an avenue for endless marketing strategies, including e-commerce, online customer service, and consumer engagement.
What does responsive design mean?
Nowadays, users are using a variety of different devices of all different sizes and orientations. As a result, companies should be establishing a responsive web design when building web pages. Responsive design has the ability to detect the user’s screen size and orientation in order to adjust the content and layout accordingly.
How does a website increase sales?
The primary way a website increases sales is by offering users a convenient way to shop for products and services. Through the use of pop-ups offers and special online discounts, small businesses can encourage consumers to make the switch from window-shopping to buying.
What is the purpose of social media marketing?
Social media falls in the brand awareness and consideration stage of the sales funnel. Social media platforms allow businesses to connect with their target audience and slowly but surely nudge them down the funnel with content and links to learn more.
What is local SEO?
As compared to standard SEO, local SEO refers to Local Search Engine Optimization. Local SEO comes into play when users are searching for products, services, or resources near them in real-time.
What’s the benefit of Digital marketing?
There are so many benefits to digital marketing. The underlying goal of digital marketing is to bring more qualified users to your website. Through a mix of digital marketing tactics, you are able to guide users through their online journey, resulting in more conversions for your business.
What’s the secret of digital marketing service?
You might think digital marketing can’t be successful unless you come up with a crazy-creative idea. That can certainly help, but the real secret behind success in digital marketing is optimizing your campaigns.
Why is it imperative to use Analytics to track my website metrics?
Google Analytics provides essential, in-depth data about the people who are visiting your website, which pages are most popular, the path people take on your site, how often you’re meeting your online goals and so much more. You can use this information to determine which content and campaigns are most effective, increase conversions and optimize your website for a better user experience.
What reporting tools are available besides Google Analytics?
Our digital marketing team likes to use Google Data Studio – a reporting tool which integrates with other Google products such as Google Analytics and Google AdWords. Community Connectors also allow you to include data from social media platforms and other marketing tools you may want to report on. One time-saving benefit: you can set up a report that will automatically update when you change the date range.
What is the difference between E-Commerce and Business Hosting?
Our business oriented shared web hosting is designed to deliver optimal performance with the reliability and support that small and medium-sized businesses need. Whether you are running Joomla, WordPress, HTML, or any PHP based platform, SmartWebHosting is here to keep your business online.
How do I register the domain?
The registrar SmartWeb you choose will ask you to provide various contact and technical information that makes up the registration. The registrar will then keep records of the contact information and submit the technical information to a central directory known as the “registry.”
Should I use content marketing for business?
Yes, every digital marketing strategy needs to have a content marketing component. Content marketing is also the only proven SEO tactic that has remained effective through all search engine algorithm changes.